Media and PR Intern

Job Description


Director of Media and Public Relations


Non-exempt; paid Internship

Scope & Purpose

The department is responsible for the management of the company’s digital media content, social media strategy, and all press/media/public relations initiatives.

Job Summary

This is a seasonal, 40-hour per week internship with varied hours and limited overtime, lasting from mid May (circa May 11) until mid August (circa August 14). As the pre-season and in-season support role for the department, the job requires hands-on and timely completion of the tasks assigned. The position supports other departments in their requests for media and PR content, capture and/or services. The position requires flexibility of hours in-season due to evening and weekend performance/rehearsal schedules as well as other activities of the department. The position also requires an individual who is 21 years or older and thus eligible to host/serve in the Media Lounge (upon the successful completion of alcohol server training). Additionally, while carpooling with other opera personnel may be possible, access to a personal car is very helpful due to variable hours and the opera’s location 7 miles north of the city.

  • Collect, organize and acknowledge all press/media ticket requests, work with Audience Services Director on ticket-related matters, seat orders, send reminders before every performance, and prepare tickets and parking passes for distribution.
  • Schedule and monitor interviews with artists, members of the creative team, and others as needed.
  • Prepare Media Lounge before key performances, work with Director of Media and PR, Media and PR Assistant and the External Affairs Manager in hosting the Lounge on performance nights as needed.
  • Monitor media coverage; work with Media and PR Assistant in organizing all press coverage for reference and archival purposes, including all media produced by the department.
  • Assist Director, Assistant and Social Media Partners on social media campaign strategy and implementation, including Facebook, Twitter, Instagram, YouTube, etc.
  • Assist with the coordination of Instagram takeovers. 
  • Support Director, Assistant and External Affairs Manager with SFO Instameet planning and logistics, and as on-site support at the events.
  • Accompany photographers and videographers while on campus when needed.
  • Help coordinate and post Media/PR content to website (podcast, blog posts, high-resolution imagery, press releases, etc).
  • Assist as needed in editing and distributing press releases.
  • When requested, attend rehearsals, performances, community events, and other outside activities.
  • With support from Director, Assistant and External Affairs Manager, answer queries via phone and email from patrons, ticket buyers, and general public.
  • Provide support to Director, Assistant and External Affairs Manager for any media and public relations assignments as required.


College junior or senior pursuing a Bachelor’s degree or similar level of advanced certification. Preference would be given for students in performing arts, arts administration, communications, journalism, marketing, business administration, general music, or similar education, and/or possessing knowledge of opera. 

  • Knowledge of opera/performing/fine arts and current practices in the field
  • Excellent writing ability including skills in copywriting and editing, proofreading, content, and adherence to company style
  • High level of computer literacy with Microsoft Office; facility with the Adobe Creative Suite, and other applications/software/technologies a plus
  • Energetic, positive, and flexible professional style
  • Expertise with social media and website functionality
  • Competency in learning new software programs, including website management and ticketing systems (Tessitura)
  • Ability to communicate clearly and work collaboratively with people in a variety of staff positions
  • Ability to manage multiple critical timelines and deadlines, ensuring the timely completion of projects
  • Ability to represent the Opera to critics, press representatives, Board of Directors, and the general public with a high degree of professionalism, enthusiasm and knowledge
  • Flexibility with a wide range of duties and responsibilities not limited to media and public relations

Physical Standards

This position involves light work with lifting or moving of up to 20 pounds occasionally and the ability to provide tours, escort visitors, and spend late hours in the theater. It also requires manual dexterity to operate computers and other equipment. 

This job description in no way implies that these are the only duties to be performed by the employee occupying this position. The fundamental job requirements are included and these are the essential job functions. Employees will be required to perform any other job-related duties assigned by their supervisor. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.


Application (PDF)

Please submit a completed general employment application, along with a1-2 page resume and cover letter describing your interest in the relevant position, by e-mail to Human Resources or by mail to:
The Santa Fe Opera
Attention: Human Resources
Post Office Box 2408
Santa Fe, New Mexico 87504-2408

If you are selected for a interview, you will be contacted by a member of The Santa Fe Opera staff. The Santa Fe Opera has an industry-wide reputation as an excellent employer, providing rewarding opportunities amid a setting of great natural beauty. As an Equal Opportunity Employer The Santa Fe Opera celebrates diversity and inclusion. We do not discriminate against any employee or job applicant on the basis of race, color, religion, national origin, creed, gender, sexual orientation, pregnancy, disability, age, veteran status, or political affiliation. All qualified applicants are encouraged to apply.

"The Opera is an amazing place to work! You have the opportunity to see the development of each production from behind the scenes and witness the work involved in producing such extravagant performances."